Life is Sweet, isn’t it!? Well sometimes…. other times, life can you feeling confused, worried and stressed TF OUT!
We can not control things that will occur during our lifetime but we can control HOW to we choose to allow things to happen or not.
Let’s take for instance your business. It’s not going as planned. You have purchased all the glitz & glam and even added a sparkly bow to it. Meaning, you have put your all into it only to find that your business is at a STAND STILL! This gives me a sure clue that you have not done the work!
In order to change that, you have to change your approach & thinking. Just because things are appealing to you, does not mean it is for your customers. Therefore, you must begin to put yourself in their stilettos.
▪️Why should they invest in you?
▪️What qualifies you?
▪️Why are your services different?
▪️How will you make them FEEL!!!!
▪️What value are you giving them?
Once you begin to analyze your audience, you can figure out what their needs are and then align your product to fit them. Sure, your service may not apply to everyone, you must be content with that. However, for the audience that wants your expertise, GO AFTER THEM!
Let’s dig into this further…..⤵️
There’s a woman who needed to spruce up Her image and style. She would go to the store, buy cute outfits….. only to not like them once she returned home and she felt like she wasted her time & money. Her overall goal is to recreate her image in order to help assist her with other roles on her job she wants to pursue….. you are a Fashion Director and she’s seeking your help!
Sounds easy enough.
Yes it is and since this is your area of knowledge you are going to help her in any way that you can with the tools you already have!!
That’s the key, utilizing the tools you already have in order to help the needs of your audience. As long as you stay on top of your industry and focusing on “What’s Next” your Business will be able to stand up against the changes in your industry; therefore, keeping your clientele where you so desire!! Let’s Get It!!
💋Rae CEO, Corporate Leader; Executive Coach
Are you having a difficult time growing your Business, developing your staff or completely clueless on how to develop your brand? Allow me to help you. No need to be local, we can meet virtually! Coaching Services